Elegant, Luxurious and Exclusive

Noor Arfa is an exclusive Batik company that has been operating for more than 39 years in Malaysia. It is a pioneer of the well-known batik industry in Malaysia and has been operating in Kuala Terengganu since 1980. Noor Arfa’s success is based on the exciting and dynamic philosophy of its founders, Wan Mohd Ariffin Wan Long and his wife, Noor Hijerah Hanafiah who always wanted to uphold the batik industry to the world and help locals especially womens to looks Elegant, Luxurious and Exclusive.

Their business has given birth to Noor Arfa that we know until today. The name ‘Noor Arfa’ was also taken from their name ‘Noor’ from the wife and ‘Arfa’ from the husband. The name Noor Arfa arised in Terengganu due to the discovery of the Origin of Batik using the Traditional Method by Hand Drawing or Canting. The venture, known as Noor Arfa, is an acronym derived from the combination of the names of this ambitious and enterprising couple.

Noor Arfa is famous for producing original batik in Malaysia. An interesting fact here, Noor Arfa is the first peculiar in the original Batik Canting World. Most people are unaware of this history as batik entrepreneurs who used the Batik Terap and Batik Ikat and Celup method but not for Hand Drawing or Canting. Noor Arfa stands strong even when Malaysia are experiencing economic downturn and in response to the government’s challenge to make our country an E-Commerce country on 1996, Noor Arfa has take the first step on leading its competitors by creating its own website.

Today, their combined strategic efforts, coupled with sheer determination to continuously strive for excellence, have made Noor Arfa not just a household name in Malaysia, but also has become synonymous with true entrepreneurship by holding its own name globally as well. Their success has become a symbol of enthusiasm for the younger generation, especially those who are keen to become successful entrepreneurs.

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After overcoming all of the hardships and bitterness, their business systems, product focus, service excellence and marketing initiatives was now in place. Noor Arfa is ready to seek the challenges of new businesses frontiers and opportunities, regionally and internationally. It was soon destined to grow by leaps and bounds to its multi-million dollar corporation as it is today!

NOOR ARFA NOSTALGIA

Noor Arfa was established with only RM1000 as a starting capital and was registered by the name of Noor Hijerah Hanafiah which is later change to Noor Arfa Batek with Noor Hijerah Binti Hanafiah as a Sole Trader. On the early days of Noor Arfa, the main activity is the manufacture of hand-drawn batik with the labor of two people (Husband & Wife) and was carried out on a small scale at the back of the house alone.

On September 1982, Noor Arfa Batek has been converted into a partnership business with Wan Mohd Ariffin Wan Long and Noor Hijerah Hanafiah as registered partner and then once again converted into Noor Arfa Batek Sdn. Bhd on January 1991. Noor Arfa has been standing firmly even when Malaysia are experiencing economic downturn on 1997 and continuosly grew into Noor Arfa Holdings Sdn. Bhd. on 2010 in order to venture into various business fields.

NOOR ARFA'S FOUNDER

Noor Arfa was founded by a couple of husband and wife around three decades ago with sheer determination to continuously strive for excellence. Starting with just a few knowledge of Batik and Business, they always strive to improve until they able to achieve what Noor Arfa am right now.

WAN MOHD ARIFFIN WAN LONG
Born in entrepreneur family is what makes Wan Mohd Ariffin Wan Long or more friendly known as Encik Wan synonymous with the world of business. Receive early education at Sekolah Rendah Sultan Sulaiman 1 and later continue studied at Sekolah Menengah Tengku Bariah in Kuala Terengganu as high school student.

Staying with his grandmother when still kids makes him always help his grandmother to send traditional kuih and indirectly makes him used with business since kids. With a few experiences in Batik business with his late mother, Encik Wan applied for Lab Assistant(Batik) position at Pusat Kemajuan Kraftangan Kuala Terengganu after the end of high school and failing to pursue higher education. This fate has marked the new turning point for Encik Wan in his journey with Batik Industry.

As a batik lab assistant at Kraftangan, Encik Wan able to explore more about batik. Encik Wan’s strong enthusiasm towards batik leads him to learn everything about batik from the early process of batik production until it can be a beautiful and aesthetic batik product. Not to mention he able to become one of the batik instructor there after a few years. It as if we can say that his love to batik itself has guided Encik Wan’s journey through Batik Industry until Noor Arfa achieve what we have now. As we all know, there’s always a great woman behind every man’s success and so is Encik Wan.

 

NOOR HIJERAH HANAFIAH

Aim to become a teacher is what makes Noor Hijerah Hanafiah or more friendly known as Kak Noor become a hard giving up woman. With a strong ambitious, Kak Noor never let a single chance of her to become a teacher slipped away. Unlike her husband, Kak Noor passion are more to becoming a teacher and never show even slightest interest in Batik. Her strong passion on the field of teaching makes her decided to continue her study to STPM level after the end of high school. After finishing her STPM, she immediately apply as a teacher from time to time but never get one.

The story of love between Kak Noor and her husband started at Pusat Kemajuan Kraftangan where Encik Wan was currently working at that time. They first met as trainee and trainer where Kak Noor is the trainee there. Even when she is a trainee at Kraftangan, Kak Noor passion never yield to the field of teaching because her interest was never at Kraftangan at first. After four years of waiting, Kak Noor finally open her heart to Batik and agree to accept Encik Wan as her spouses because she think becoming a teacher was not her path anymore. However, despite the grief there is a hidden joy. Fate never turn its back on Kak Noor, she able to become an instructor of Batik when they started Noor Arfa after married. Kak Noor’s passion for being a teacher was replaced by her strong will to help her husband make this couple able to achieve what Noor Arfa have now.

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